Heather MacArthur | Executive Management Coach

by | May 12, 2016 | Blog Post, Podcast

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Heather MacArthur has been career coaching individuals at all levels and across various industries for fifteen plus years.  Her career has spanned from serving in the Air Force as a Russian Linguist for the National Security Agency, to being a learning and development leader for companies such as Princess Cruises and The Walt Disney Company.

It’s these diverse experiences that have built her philosophy and approach to what she does.  Regardless of whether she’s coaching, facilitating or speaking at an event. Heather strives to help people tap into their unique strengths, connect the dots of all their talents and experiences, and partner with one another to get the job done.

Her efforts have also led her to write her book that captures many of the lessons learned and top tips she’s collected in her career called, “Low Man on the Totem Pole:  A Tough-Love Letter to the Employee in All of Us,”  available this summer.

Connect with Heather

Dan is one of the most talented individuals I have ever had the pleasure of working with. His dedication and passion in enhancing the District’s multiple social media platforms is nothing short of brilliant. Most notable was his ability to develop a training and execution plan that ultimately increased leads and quality by leveraging social media to reach a more diverse population of applicants and linking them up with our sales force.
Jorge Escatell

Recruiting Advertising Officer, USMC

Reinventing Yourself One Day at a Time

It’s been a short time since I transitioned out of the military and began a new career in Corporate America. Since then, I’ve had a minute to reflect back on what I now clearly know was overcoming one of the biggest hurdles of my adult life— reinventing myself.

How Marines Use Social Media for 21st Century Recruiting

Like many, you might have a stigma associated with military recruiters. Ceaseless phone calls, high pressure sales, and four letter words may come to mind when these guys call asking for you or someone you know in attempt to “recruit” them.

I had the opportunity to serve as a Marine Corps recruiter for the last nine years, I supervised recruiters for the majority of that time. Our mission is to contact as many of-age people as possible to determine qualification and interest- then sell them on the opportunities in the Marines… we’d contact people primarily through phone calls and canvassing the local area. As you can imagine, this can make for a long day.

The Rise of Social Media & Mobile Business

The corporate banter about the ROI and risks of using social media as a pure form of advertising is getting old. I’d like to address the cynics and vent some of my frustration with those who wish to continue their romance with traditional advertising. After all, it is almost 2015 and Apple has recently released it’s 6th iPhone.

I’m not talking about those who embrace both advertising AND social media. I’m talking to those of you who are skeptical of social media and feel its unimportant or not worth investing in. However, you likely found this article and are reading it because you saw it via social media, perhaps a friend shared it with you. I rest my case…

Is your Facebook Profile Working for You? The Line Between Privacy & Perception

Facebook is loaded with features that can help you connect with people both personally and professionally. It is arguably the most versatile of all social media websites out there. With all of these advances in technology, you have the ability to cast your personal brand to a much larger audience quickly and with minimal effort. Whether you’re an accountant, firefighter, garbage man, or CEO. You want to ensure your Facebook profile aligns with who and how you want to be perceived.