The corporate banter about the ROI and risks of using social media as a pure form of advertising is getting old. I’d like to address the cynics and vent some of my frustration with those who wish to continue their romance with traditional advertising. After all, it is almost 2015 and Apple has recently released it’s 6th iPhone.

I’m not talking about those who embrace both advertising AND social media. I’m talking to those of you who are skeptical of social media and feel its unimportant or not worth investing in. However, you likely found this article and are reading it because you saw it via social media, perhaps a friend shared it with you. I rest my case…